As Internet marketing continues to grow, businesses scramble to get their Websites high in the rankings on popular search engines. High rankings are a vital ingredient for driving business, which in turn has created a whole new field of enterprise – Search Engine Optimization (SEO). “Top SEO Marketing, Inc.”, based in Winnsboro, Texas, with offices in Dallas, is an exciting new entry in that field that is quickly gaining prominence. (www.topseomarketing.com -- 214.288.0853)
“We’re unique,” says President, Jessica Faltot. “So many Internet marketing firms focus on paid advertising - the pay per click approach. We concentrate on building a site organically with keywords that will naturally drive traffic to the Website and ultimately to the business. We try to take away the confusion of an Internet marketing plan and deliver one that translates into sales.”
“Top SEO Marketing, Inc.” offers three tiers of search engine marketing services: Local Search, Regional Search Optimization, and Full SEO Marketing. Small businesses benefit from the local search campaign that places their business in Google Local, Yahoo Local, Live Search MSN (local), plus Yellowpages.com, Superpages.com, as well as related internet directories that allow consumers to search in a specific geographic locality. The regional search optimization package broadens that approach to help businesses in a competitive marketplace rank highly in the organic (natural) search engine results for their geographical area. RSEO ranks clients in search engines for an unlimited number of keyword phrases related to their products and services without the additional cost of pay-per-click. In addition, they work with the web site, add social media and engage in an on-going link building campaign that provides searchers with a site that directly relates to their specific interest. The third tier is a fully managed national/international search marketing campaign that includes all of the benefits of the first two tiers, as well as getting companies on top of rankings that reach millions worldwide. For accountability Top SEO Marketing Inc. has highly detailed search and web analytics to track rankings and visitor traffic. Each RSEO and Full SEO campaign provides clients with full visibility into their campaigns 24/7/365.
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SEO is of course search engine optimization and search engine optimization is the process of optimizing, or making your site good for, natural search engine rankings. I use the term natural search engine rankings to simply differentiate SEO from the purchased, or sponsored search engine rankings.
So what is important in search engine optimization?
There are two primary ideas of search engine optimization – that of on-page seo and that of off-page seo.
On-page seo is primarily that portion of seo that is performed on the web page itself – hence on-page seo. On-page seo is the least important form of seo, although without it one would wonder if a web site should really be ranked at all. On-page seo is simply very elementary, and foundational.
Ways to make money online have come and gone. Some companies started out with a bang but then withered away, while others, like eBay and Amazon, enjoyed steady success and continue to do well. There are more ways to make money, however, and one is to find affordable search engine optimization help to make money from Google and other related ad programs. Making good money from such a program does require a person to invest some time in the project, but almost anyone can benefit if they know what they are doing.
Getting improved search engine placement doesn’t “just happened” it takes work, it takes patience and it takes time. But it doesn’t have to take thousand of dollars. Affordable search engine optimization services can be a part of your marketing campaign. It will help you increase your web site traffic, conversions and hence improved on your return on investment.
Affordable search engine optimization does not have to cost anything if you have blog. You can add Ad sense to your blog and make money from the traffic. It is important to understand what keywords are and how they work in order to get anyone to visit other than friends and family. It also takes some time to get a ranking on Google in many cases, but it is possible. There are some topics that do better than others, so a little research is in order. You can go with current events for the quick hits, or you can publish things that are called ‘evergreen’ content topics. These are slow to start out, but get hits for a very long time as they are always searched.
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