Educate Your Team: SEO Isn't Voodoo

In a recent project document floated my way, everyone's role was listed with many sections explained in extreme detail—programmers were given explicit instructions on expected functionality, designers were shown painstakingly built visual mockups... and the section for search said, "Duane to cover SEO."

Basically, "Oh Shaman of search, work your mystical powers to great effect on traffic and revenues—and do it cheaply, please."

After years of preaching about how we need to work on projects to include search up front, I find myself wondering if my messages have been heard and understood.

Now, I ask myself this question several times each day—have I explained things in a clear enough manner?

It's far too easy to spin off into my own language of keyword density, canonicalization issues and keyword research. Truly voodoo to those "outside."

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